7 December 2023

Cortina Fashion Weekend: planning and not just image.

6/12/2023 – Cortina works with skill and foresight towards territorial development, not limiting itself to the traditional positioning as a tourist destination, but aiming to create appeal for […]
7 June 2023

Red in Italy: the colors of red in Italian design, they surprise.

07/06/2023 – Red in Italy is an exhibition project conceived by Campari Group and presented in 2019 in Brussels to promote Made in brands […]
20 March 2023

Italian excellence in the world with Altagamma Club: part Dubai.

20/03/2023 – After Holland (Amsterdam, 2018), Chinese (Shanghai, 2019) and United States (New York, 2022), the Altagamma Clubs in the world become four, with the inauguration of the latest office in Dubai. The […]
28 February 2023

The strategy to make a brand a success: Ferrari talks about himself at Regent's University London:

28/02/2023 – As part of the series of meetings with reference speakers in the various economic sectors, the Distinguished Speakers Series Talk part of the transversal learning activities […]
21 February 2023

Automobili Lamborghini and Tod's run together.

21/02/2023 – Automobili Lamborghini has always focused on highly sought-after combinations of style, technology and performance, gave birth to sports models of cars that do not […]
20 February 2023

Digital Innovation and Artificial Intelligence for sales: Harrods London racconta a Regent’s University.

20/02/2023 – As part of a series of meetings with reference speakers in the various economic sectors, part of Regent's University London's cross learning activities, […]
11 November 2022

Dior illumina Harrods London, not just communication but a story.

11/11/2022 – With an extraordinary brightness that evokes Christmas but also the spark of a brand like Christian Dior, Harrods London will shine until 3 […]
24 October 2022

Women in export: empowerment e rete.

24/10/2022 – Training and networking are the cornerstones of the programme “Women in Export”, program developed within Sace Education, Sace's training hub, with […]
29 September 2022

An important event for our innovation as entrepreneurs and professionals.

29/09/2022 – On October 11 Milan will host the event “Top Tech & Italian Excellence” edited by Fashion Magazine. An event that is very significant because it places emphasis […]
22 September 2022

11/12 October – BIAT 2022 – Exchange of Innovation and High Technology

22/09/2022 – It takes place in Salerno BIAT 2022, the event that brings together innovative companies and start-ups in Southern Italy with the potential demand from abroad, promoting […]
19 September 2022

Internationalization: Strong growth in GDP in Saudi Arabia. The Vision plan 2030.

19/09/2022 – The best development opportunities at the international level go hand in hand with the growth figures of the countries where there are reforms, […]
25 May 2022

Borsalino and Vilebrequin: common values ​​for collaboration between brands.

23/05/2022 – The starting point of a collaboration is certainly given by the presence of common values, without which two companies could not find each other […]
28 March 2022

lotus electric: lotus electric!

28/03/2022 – It will be officially presented on 29 March 2022, the new challenge of the British-born brand (today in the Chinese group Geely) founded by Colin Chapman, […]
17 February 2022

The brand rewrites itself: The brand rewrites itself.

17/02/2022 – Notes, Notes, Notes. Notes of an explorer […]
26 January 2022

Breaking News: Breaking News & Breaking News

26/01/2022 – Breaking News […]
17 December 2021

The Brand “Vespa” goes into Pop and calls Justin Bieber: iconic e cool.

17/12/2021 – The Brand “Vespa” he is not new to even extravagant collaborations, having often met internationally renowned names and personalities, but always linked to a […]
18 November 2021

Even Made-in-Italy needs a “rebranding”.

18/11/2021 – Made-in-Italy, an expression that has long accompanied manufacturing excellence and lifestyle at an international level, undoubtedly a set of examples and business cases of […]
28 September 2021

MITO Luxury in partnership with DISTILIA Dimora Storica Salentina.

We are pleased to start a partnership with DISTILIA Dimora Storica Salentina, a collaboration aimed at welcoming guests of our company and training activities. […]
23 July 2021

Rumors about the Italian luxury hub follow one another, but it is really a winning idea ?

23/07/2021 – For a while’ of time the hypothesis of the establishment of an Italian luxury pole re-emerges from time to time, hypothesis supported by several parties with the objective […]
27 April 2021

Expo Dubai 2021, because it will be important.

27/04/’21 – The Dubai Expo which was to take place last year and which has been postponed due to the pandemic, has a new date coming […]
23 April 2021

Happy birthday VESPA: 75 YEARS OF MYTH.

23/04/’21 – From the 23 April 1946 to date they have passed 19 millions of Vespas, as well as 75 years and many stories to color newspapers and televisions […]
20 April 2021

Eataly opens in London: to buy, eat and learn Italian food.

20/04/’21 – The opening of the new Eataly international center in London is scheduled for 29 April, with the official launch scheduled for 20 May. […]
9 April 2021

Tod's creates the Ferragni strategy and Chiara makes it a much deeper concept.

9/04/’21 – Chiara Ferragni joins the board of the Tod's Group and brings a breath of fresh air not only from a personal point of view, but from the point […]
30 December 2020

BREAKING NEWS: MITO Luxury and LEXeFISCAL join forces in a London-based partnership.

MITO Luxury (IT) and LEXeFISCAL (UK) start a partnership to provide advice and assistance in the creation and development of business and corporate presence in London. Let's see why. […]
13 November 2020

Special projects: Condé Nast Italia offers the Panettone.

Here is another interesting and tasty example of “unpublished project”, which this time comes with an unprecedented meeting between a publishing company, a confectionery company e […]
10 November 2020

“Special projects”: Puma and Porsche, with a particular inspiration.

Puma announces a special collaboration with the German car brand, but this time not a simple co-branding, as a precise and fascinating inspiration. The brand of […]
28 September 2020

A new Co-Branding on the horizon: Gucci & The North Face.

28/09/’20 – The trend continues by several brands in wanting to find new applications of their values ​​and strengths, along the road of […]
19 May 2020

An interesting Co-Branding: D&G and Donnafugata launch “Rosa”.

Summer and the heat of Sicily are the setting for a new co-branding adventure, among the daring luxury fashion brand designed by Domenico Dolce and […]
18 March 2020

Which scenario in the coming months for Italian SMEs ?

In this moment of uncertainty mainly due to the consequences of the #coronavirus, to the restrictions and therefore to the slowdown if not in some cases to the stop of consumption, […]
30 January 2020

Louis Vuitton, Osaka and historic boats Higaki Kaisen: a brand communicates differently from market to market.

Louis Vuitton, brand of the French group LVMH, will open on February 1, its largest flagship store in Japan, a Shinsaibashi, Osaka, then completing it in short with […]
9 January 2020

Luiss Business School acquires Amsterdam Fashion Academy: an interesting strategy !

The higher education is a very important chapter in enterprise system and Luiss Business School seems to have understood well that your customers demand a much training […]
3 January 2020

The 5 the most promising strategies for 2020.

Looking at the most interesting projects that have characterized the last months of the past year and the trend of the key areas of the consumer market, fashion to […]
20 December 2019

Happy Holidays !

MYTH LUXURY wishes you Merry Christmas and a happy 2020 New Year Message. The 2019 It has been an interesting year, We got to work […]
11 December 2019

Di original brand strategy – The luxury works with digital game: Louis Vuitton&League of Legends.

A seemingly impossible combination, a common thread that it is hard to imagine at first sight, yet the legendary French fashion house and the company's development […]
11 December 2019

Companies concerned about Brexit ? While the media to terrorize, get a plan from £ .3mld for the development of Oxford St. of London !

The infamous Brexit repeatedly postponed and again questioned certainly bring some changes in the industrial and probably also social level. In the media […]
6 December 2019

Brand Strategy: TESLA disclaims sector “transport” with the brand “NIKOLA”, in partnership con CNH.

Nikola Tesla, physicist and engineer lived up to 1943, It was a true visionary in the field of electromagnetism and AC and a new visionary of […]
5 December 2019

The product meets Art and Design: “Peacock” by Visionary!

Visionary, the lifestyle brand of eclecticism that makes one of his “values“, It presented a capsule collection designed by Marc Ange choosing the prestigious showcases […]
2 December 2019

#cobranding – Christian Loboutin con Royal Opera House.

Research continues in development and support #strategie #posizionamento, this time for an unprecedented encounter not between business #brand, but between a company and a place of #cultura. #London welcomes the […]
2 December 2019

Harrods Food Hall – November 2019.

Review at Harrods London – Periodically we carry out an inspection to check the #posizionamento #brand of our customers and to observe visually dynamic purchasing by consumers, […]
5 November 2019

Resources for management training.

A very interesting opportunity for companies in a figure with management framework, figure certainly is suitable for working on a development plan well orchestrated and responsive […]
5 November 2019

Christmas season: the lights for trade !

After months of preparations for the companies that take part in the commercial program by department stores, we start with the most intense period ! The 7 […]