27/04/’21 – The Dubai Expo which was to take place last year and which has been postponed due to the pandemic, has a new date which is set for October 2021. A global event for the first time in MEASA (Middle East region, Africa and South Asia) and the largest event ever held in the Arab world that it will host 192 Villages, in addition to businesses, multilateral organizations and educational institutions.
This Expo is based on a very transversal theme, but at the same time very specific, because it focuses on the future and on people, not by chance "Connecting minds, create the future ". A theme that looks parallel to new technologies, but also to sustainability, to the opportunities to create an efficient and welcoming world, in which everything that is science fiction today can gradually become form and function to lead us into the future and our best ability to express innovation, creativity, Welfare.
On paper an explosive mix of special effects and novelties, but this time they take on the contours of a great and particular opportunity. Because ?
Because perhaps for the first time the whole world emerges from a critical situation that has touched every corner of the planet, has seen conditions of fragility and weakness that have undermined the economies of all countries and have created damage that we will have to repair as soon as possible. And this can be done with commitment, innovation, resilience.
This occasion therefore becomes the ideal stage on which to present solutions, opportunities and collaborations. At a macro but also a micro level, at the institutional level as well as at the practical level, between companies and professionals who live their daily lives in their market context.
Expo Dubai 2021 therefore it will have strategic significance, but not only. It will be an interaction platform that will live for a period of time in the heat of the region, but at the same time on the net, precisely by virtue of this new logic of interconnection which we have all been forced to and which today has ultimately allowed us to break down many distances and develop a new professional digital consciousness.
And this means that if the Italian institutional mission and entrepreneurs physically present at the Expo in October will be engaged in various field activities, the entire period will be an important opportunity for made-in-Italy and for many companies that will be able to look out on this reality in any case, amplified by the rich calendar of events and the strong communication that the Italian pavilion is implementing.
Dubai will not be just a place, but also the moment. It will be important for us to dedicate these months to the study of initiatives and strategies with which to be ready to interact with the protagonists and themes of the Expo, ride development areas such as innovation, exclusivity, the creativity, customization, sustainability and also tradition.
On this new topic, MITO Luxury will work to develop a series of actions aimed at commercial development and the identification of strategic partnerships, opening a channel of contact with the evolutions that Expo Dubai will produce, not only on site, but also as an indirect fallout in the various markets.
Therefore, we invite you to follow us and contact us for the evaluation of internationalization and non-internationalization opportunities.