Culture

19 October 2026

Reading the useful or useless future is important to understand the strategic direction to take.

19/10/2026 – Il futuro è da sempre una proiezione in avanti del nostro modo di intendere le cose. E come tale è spesso animato da desideri, […]
4 September 2026

RIVA: a brand’s story in the Dolcevita.

04/09/2026 – Let us return once again to the history of the RIVA Shipyard, a reality that has its roots in the now distant 1842, when Pietro Riva decides […]
26 May 2026

Ferrari presents “Luce”: analysis of a cultural distortion of brand development.

26/05/2026 – The Ferrari brand is one of the strongest in the world, the Italian brand with the highest value (15,4 billions of dollars) - second […]
13 March 2026

– Brand development – A vision for an unprecedented strategy: brand extension.

13/03/2026 – Well-known and lesser-known companies continually invest in market development and this can be pursued through many actions. The most direct is lo […]
9 January 2026

Where's luxury going ? The relationship with the new generation and company strategies.

9/01/2026 – The luxury industry represents a very significant part of the market globally, because driven on the one hand by the purchasing needs of one […]
29 October 2025

I.A. in communication: it will only remain artificial ?

29/10/2025 – If the company always needs to develop communication to manage users, customers and market, it will now inevitably be equipped with Artificial Intelligence systems, […]
22 May 2025

Inaugural conference 7th ed. of Motor Valley Fest: which scenarios in the future of the automotive ?

22/05/2025 – Next 5 June will be held an important moment of comparison on the theme of the future of the automotive, even if it is not one of the […]
29 January 2025

Market positioning through iconic characters.

29/01/2025 – The two cars in the image are separated from 30 years later, three decades of time, thought, design, society, culture, sensitivity. The company that in the now distant […]
4 June 2024

Learning from big brands: LVMH and the sponsorship of the Paris Olympic Games 2024.

04/06/2024 – A nice example of a sponsorship strategy, it comes from a major player in the market: la holding LVMH. On the occasion of the Olympic and Paralympic Games Paris […]
16 May 2024

Partnership as a structural business strategy.

16/05/2024 – Many collaborations are born with the aim of creating attention around the company and also end up being remembered as a promotional spot or a historical moment […]
4 April 2024

Historic brands and companies in Italy: the value of history for the future.

4/04/2024 – In Italy we have long breathed values ​​of great impact that lead back to the culture of a population, to the history of places and artistic heritage, a […]
25 January 2024

The business development model changes. Let's see the strategy “Liberty London”.

25/01/2024 – The company needs to find effective development models, communication and promotion in the media are the first port of call for most […]
16 November 2023

Strategic analysis of a repositioning: Cortina d'Ampezzo reflects.

16/11/2023 – Whether it's business, of a corporate group or a territory, to be able to compete effectively on the market and maintain an advantageous positioning […]
6 October 2023

The Italian Mind: a One Off.

6/10/2023 – An extremely interesting and finally very well centered event took place a few days ago at the Auditorium of the Florence Chamber of Commerce. […]
17 May 2023

Brand Strategy: the strategy also on color.

15/05/2023 – When designing a brand strategy, you work on multiple aspects that together create an effect “identity” to be used on the market and ai […]
21 March 2023

Brand Strategy: Prada with the formation of Forestami Academy.

21/03/2023 – When we talk about brand strategies we have to think of increasingly innovative and innovative development models, in this sense, we just don't mean […]
24 February 2023

The Beautiful, the good and well done Italian: Altagamma has centered the new value of made-in-Italy !

24/02/2023 – The Made-in-Italy famous all over the world has crossed the decades bringing with it stories, iconography and evidence of an inspired way of life […]
22 February 2023

Sustainability and regeneration can have value in a business model and in the development of brand identity.

22/02/2023 – There is a lot of talk about sustainability as well as regeneration or the circular economy and awareness and information initiatives often involve large […]
25 January 2023

Investing in innovation and regeneration in the area: not just an environmental issue!

24/01/2023 – Speak about “innovation” e “regeneration” often brings us back to environmental issues, reuse issues, saving and protecting the environment. Actually, […]
6 December 2022

Metaverso: the business struggles to identify the benefits, perhaps due to a fundamental error.

5/12/2022 – The image of the Metaverse is anchored in that semi-virtual or virtual reality in which places and avatars (unacceptable today by design) make up the idea of ​​a […]
23 November 2022

Territorial marketing ? Obsolete … Territorial innovation ? And !

23/11/2022 – What makes a territory an attractive place, where investors, citizens, tourists, businesses want to go ? innovation ! Without compromise, today we are from […]
26 October 2022

Damn Paris 2022: report of an important food fair.

26/10/2022 – The edition has just finished 2022 del SIAL Parigi, after the three-year suspension due to Covid. This edition was particularly significant […]
15 September 2022

Avatars to study a brand strategy.

15/09/2022 – In 2009 James Cameron displaces public opinion and the blockbuster market with a “product” really innovative, both in technological content and in […]
30 May 2022

Innovation is a continuous flow: Swarovsky illumina Bmw i.

27/05/2022 – Innovation is a process that is applied to the company as well as to our daily life, it's true. But from a business point of view a […]
25 May 2022

Savile Row Concours: bespoke, classic&sport cars, lifestyle a Londra.

25/05/2022 – Savile Row in the heart of the Mayfair district in London historically represents the reference point of English tailoring skills and has seen it alternate over the years […]
29 April 2022

Food and catering: it's time to overturn the brand concept !

28/04/2022 – If we talk about food and catering, the market is traditionally characterized by a corporate offer of products, a corporate offer of catering concepts and an offer […]
31 March 2022

Here is a great case of “Brand Management”: Here is a great case of.

31/03/2022 – Savini Tartufi, Savini Tartufi 4 Savini Tartufi, Savini Tartufi, Savini Tartufi […]
1 February 2022

Rolls Royce maestra di brand experience.

1/02/2022 – Notes of an explorer “brand experience”. Notes of an explorer […]
27 January 2022

The point of contact between brands, The point of contact between brands? The point of contact between brands !

27/01/2022 – Notes of an explorer ? Notes of an explorer “Notes of an explorer” Notes of an explorer, Notes of an explorer […]
21 December 2021

The METAVERSE for business: concretely, what to exploit?

21/12/2021 – It seems that the time has come to take a quantum leap into the future, in the virtual and in all that until yesterday seemed to be […]