4 June 2024

Learning from big brands: LVMH and the sponsorship of the Paris Olympic Games 2024.

04/06/2024 – A nice example of a sponsorship strategy, it comes from a major player in the market: la holding LVMH. On the occasion of the Olympic and Paralympic Games Paris […]
16 May 2024

Partnership as a structural business strategy.

16/05/2024 – Many collaborations are born with the aim of creating attention around the company and also end up being remembered as a promotional spot or a historical moment […]
4 April 2024

Historic brands and companies in Italy: the value of history for the future.

4/04/2024 – In Italy we have long breathed values ​​of great impact that lead back to the culture of a population, to the history of places and artistic heritage, a […]
25 January 2024

The business development model changes. Let's see the strategy “Liberty London”.

25/01/2024 – The company needs to find effective development models, communication and promotion in the media are the first port of call for most […]
16 November 2023

Strategic analysis of a repositioning: Cortina d'Ampezzo reflects.

16/11/2023 – Whether it's business, of a corporate group or a territory, to be able to compete effectively on the market and maintain an advantageous positioning […]
6 October 2023

The Italian Mind: a One Off.

6/10/2023 – An extremely interesting and finally very well centered event took place a few days ago at the Auditorium of the Florence Chamber of Commerce. […]
17 May 2023

Brand Strategy: the strategy also on color.

15/05/2023 – When designing a brand strategy, you work on multiple aspects that together create an effect “identity” to be used on the market and ai […]
21 March 2023

Brand Strategy: Prada with the formation of Forestami Academy.

21/03/2023 – When we talk about brand strategies we have to think of increasingly innovative and innovative development models, in this sense, we just don't mean […]
24 February 2023

The Beautiful, the good and well done Italian: Altagamma has centered the new value of made-in-Italy !

24/02/2023 – The Made-in-Italy famous all over the world has crossed the decades bringing with it stories, iconography and evidence of an inspired way of life […]
22 February 2023

Sustainability and regeneration can have value in a business model and in the development of brand identity.

22/02/2023 – There is a lot of talk about sustainability as well as regeneration or the circular economy and awareness and information initiatives often involve large […]
25 January 2023

Investing in innovation and regeneration in the area: not just an environmental issue!

24/01/2023 – Speak about “innovation” e “regeneration” often brings us back to environmental issues, reuse issues, saving and protecting the environment. Actually, […]
6 December 2022

Metaverso: the business struggles to identify the benefits, perhaps due to a fundamental error.

5/12/2022 – The image of the Metaverse is anchored in that semi-virtual or virtual reality in which places and avatars (unacceptable today by design) make up the idea of ​​a […]
23 November 2022

Territorial marketing ? Obsolete … Territorial innovation ? And !

23/11/2022 – What makes a territory an attractive place, where investors, citizens, tourists, businesses want to go ? innovation ! Without compromise, today we are from […]
26 October 2022

Damn Paris 2022: report of an important food fair.

26/10/2022 – The edition has just finished 2022 del SIAL Parigi, after the three-year suspension due to Covid. This edition was particularly significant […]
15 September 2022

Avatars to study a brand strategy.

15/09/2022 – In 2009 James Cameron displaces public opinion and the blockbuster market with a “product” really innovative, both in technological content and in […]
30 May 2022

Innovation is a continuous flow: Swarovsky illumina Bmw i.

27/05/2022 – Innovation is a process that is applied to the company as well as to our daily life, it's true. But from a business point of view a […]
25 May 2022

Savile Row Concours: bespoke, classic&sport cars, lifestyle a Londra.

25/05/2022 – Savile Row in the heart of the Mayfair district in London historically represents the reference point of English tailoring skills and has seen it alternate over the years […]
29 April 2022

Food and catering: it's time to overturn the brand concept !

28/04/2022 – If we talk about food and catering, the market is traditionally characterized by a corporate offer of products, a corporate offer of catering concepts and an offer […]
31 March 2022

Here is a great case of “Brand Management”: Here is a great case of.

31/03/2022 – Savini Tartufi, Savini Tartufi 4 Savini Tartufi, Savini Tartufi, Savini Tartufi […]
1 February 2022

Rolls Royce maestra di brand experience.

1/02/2022 – Notes of an explorer “brand experience”. Notes of an explorer […]
27 January 2022

The point of contact between brands, The point of contact between brands? The point of contact between brands !

27/01/2022 – Notes of an explorer ? Notes of an explorer “Notes of an explorer” Notes of an explorer, Notes of an explorer […]
21 December 2021

The METAVERSE for business: concretely, what to exploit?

21/12/2021 – It seems that the time has come to take a quantum leap into the future, in the virtual and in all that until yesterday seemed to be […]
16 December 2021

A brand explains before promoting: “Fendi”, the know-how.

15/12/2021 – The LVMH group carries with it an important legacy in the field of know-how and craftsmanship and on this premise has aggregated under the […]
23 September 2021

Innovation, vision and programming: London always the global investment hub, relationships and development.

22/09/2021 – Innovation today travels quickly in various directions, from technology to digital, to transport, to space, all’ambiente. Especially on this last aspect the […]
20 July 2021

The near future for #value SMEs: international and unpublished.

20/07/2021 – The near future for valuable SMEs is the answer we want to give to the many Italian companies with talent, capacity, creativity, history […]
28 May 2021

The art of personalization is a strategy to be learned: Rolls Royce sale in cattedra.

28/05/’21 – The art of customization is a tradition of many companies that have based their history and reputation on exclusive productions for individual customers more […]
26 May 2021

The time for change comes for everyone: Tiffany's new communication strategy&Co.

26/05/’21 – The time to change for many companies is always seen as a complex time, fraught with difficulty and full of perplexity, such as to have to […]
22 April 2021

“Sustainability”, a value to be treated intelligently in the brand strategy: KLM and Armata di Mare.

22/04/’21 – KLM and Armata di Mare renew their partnership starting from the exhibition held in Piazza Duomo in Milan last year 3 April and dedicated to […]
31 March 2021

Business development must now be digital, provided the process is correct and effective, not just innovative.

31/03/’21 – The market is increasingly digital, the year Covid with its restrictions has led many users to go digital and acquire almost without realizing it […]
30 March 2021

MENTORING, an important technique for growth and revitalization.

30/03/’21 – Corporate development, but also the professional one, they require method as well as skills, skills and resources. An internationalization program as well as a project of […]