30 May 2022

Innovation is a continuous flow: Swarovsky illumina Bmw i.

27/05/2022 – Innovation is a process that is applied to the company as well as to our daily life, it's true. But from a business point of view a […]
25 May 2022

Savile Row Concours: bespoke, classic&sport cars, lifestyle a Londra.

25/05/2022 – Savile Row in the heart of the Mayfair district in London historically represents the reference point of English tailoring skills and has seen it alternate over the years […]
29 April 2022

Food and catering: it's time to overturn the brand concept !

28/04/2022 – If we talk about food and catering, the market is traditionally characterized by a corporate offer of products, a corporate offer of catering concepts and an offer […]
31 March 2022

Here is a great case of “Brand Management”: Here is a great case of.

31/03/2022 – Savini Tartufi, Savini Tartufi 4 Savini Tartufi, Savini Tartufi, Savini Tartufi […]
1 February 2022

Rolls Royce maestra di brand experience.

1/02/2022 – Notes of an explorer “brand experience”. Notes of an explorer […]
27 January 2022

The point of contact between brands, The point of contact between brands? The point of contact between brands !

27/01/2022 – Notes of an explorer ? Notes of an explorer “Notes of an explorer” Notes of an explorer, Notes of an explorer […]
21 December 2021

The METAVERSE for business: concretely, what to exploit?

21/12/2021 – It seems that the time has come to take a quantum leap into the future, in the virtual and in all that until yesterday seemed to be […]
16 December 2021

A brand explains before promoting: “Fendi”, the know-how.

15/12/2021 – The LVMH group carries with it an important legacy in the field of know-how and craftsmanship and on this premise has aggregated under the […]
23 September 2021

Innovation, vision and programming: London always the global investment hub, relationships and development.

22/09/2021 – Innovation today travels quickly in various directions, from technology to digital, to transport, to space, all’ambiente. Especially on this last aspect the […]
20 July 2021

The near future for #value SMEs: international and unpublished.

20/07/2021 – The near future for valuable SMEs is the answer we want to give to the many Italian companies with talent, capacity, creativity, history […]
28 May 2021

The art of personalization is a strategy to be learned: Rolls Royce sale in cattedra.

28/05/’21 – The art of customization is a tradition of many companies that have based their history and reputation on exclusive productions for individual customers more […]
26 May 2021

The time for change comes for everyone: Tiffany's new communication strategy&Co.

26/05/’21 – The time to change for many companies is always seen as a complex time, fraught with difficulty and full of perplexity, such as to have to […]
22 April 2021

“Sustainability”, a value to be treated intelligently in the brand strategy: KLM and Armata di Mare.

22/04/’21 – KLM and Armata di Mare renew their partnership starting from the exhibition held in Piazza Duomo in Milan last year 3 April and dedicated to […]
31 March 2021

Business development must now be digital, provided the process is correct and effective, not just innovative.

31/03/’21 – The market is increasingly digital, the year Covid with its restrictions has led many users to go digital and acquire almost without realizing it […]
30 March 2021

MENTORING, an important technique for growth and revitalization.

30/03/’21 – Corporate development, but also the professional one, they require method as well as skills, skills and resources. An internationalization program as well as a project of […]
26 February 2021

What does the consultancy for the development of the brand consist of? ? Let's answer with an example.

26/02/’21 – Brand development is a very topical issue and is part of an approach to business development that goes to the roots of the company and […]
17 November 2020

Success stories and brand strategies: the tailoring tradition in London.

Icons: London and the sartorial tradition. This time I accompany you to discover some of the most prestigious tailors who have been dressing men of greatness for decades […]
28 September 2020

Brand Reputation increasingly passes through the contents told through corporate values.

28/09/’20 – #Communication for many companies is becoming an element of great importance especially in this Covid-19 phase in which many events and many relationships […]
29 July 2020

Brand management, we study the excellent case “Riva” .

29/07/’20 – There are many famous brands that have written history or participated in history, but very few are able to stay […]
20 July 2020

The firm has two options, do like the others or become an icon: accomodatevi nell’Harrods Baccarat Bar.

20/07/’20 – Each company has the goal of success and the desire to create a fascinating story. Be it fashion or food, as well as of […]
29 June 2020

You want to aim for international development? Let's start with the department stores and the strategy to be implemented.

29/06/’20 – If your company is struggling with an international development project, the possible paths are many and each one has characteristics […]
25 March 2020

Companies: the risk of stopping – The Martian Strategy –

In 2015 Ridley Scott directs The Martian, a science fiction film starring a very good Matt Demon, based on the novel “Luomo di Marte” di Andy Weir […]
18 February 2020

Development and financial resources: if there is a strategy, the funds do not arrive.

A recent analysis reported by Il Sole 24 Ore takes stock of Venture Capital in Italy and finds a record year for start-ups […]
4 December 2019

Brand collaborating: excellent recent cases (Ferrari, Armani, Prada, Adidas, Tumi, McLaren, Aston Martin, Bowmore).

The road of business development increasingly passes from the collaboration between the brands belonging to different sectors, but united by some elements that let you create […]
3 December 2019

#beauty & #fragrances: a sector with strong creativity and strong trade rules.

We were able to understand and assess some companies in the beauty industry, particularly manufacturers of perfumes, always selected on the basis of a strong creativity and […]
2 December 2019

The development process in the foreign market: the approach, the objectives, phases, results.

Often we hear of “internationalization” or commercial development abroad, but it is not always clear how this process has occurred, if by chance, whether for a […]
30 November 2019

“Brand strategy”for service companies: more complex, but interesting!

The offer of services, especially in highly innovative content or level of customization settings, It is an area in which the company has need to express characteristics, […]
29 November 2019

“For your eyes only” : create value for the right target and work with the most suitable distributor company.

Commercial development of a company and its product is full of variables and divided into several steps. The first, perhaps the most delicate, and the […]
7 November 2019

Corporate development: actions on the Brand and its Positioning.

Recently, I often find myself talking of Rolls Royce, products belonging to the sphere of the extra luxury and seemingly far from the norm of SMEs or undertakings […]
31 October 2019

Research and positioning:

Italy has many talents and many excellences, but too often it is missing just a corporate #visione that goes beyond the product and exploit #ricerca, #innovation, #ideas. #businessdevelopment– Corporate development can be realized […]