The research continues in the #strategy of development and support to #positioning, this time for an unprecedented meeting no longer between two #brand business, but between a company and a place of #culture. #London welcomes the launch of Christian Loboutin's new project with Royal Opera House, with a special collection inspired by The Sleeping Beauty, staged by the Royal Ballet, with a series of models characterized by scene colors and one in particular dedicated to the Rose Adage sequence present in the ballet, with a rose on the toe and the heel decorated with thorns.
The project is not limited to the#design, as the company has studied a real collaboration plan with the#partner, With this project Christian Louboutin will support the Pointe Shoe Appeal of the Royal Opera House: for each pair of shoes from the capsule collection sold, a pair of pointe shoes will be donated to the theater.
“Pointe shoes perfectly represent the world of ballet” Lauren Cuthbertson said, prima ballerina of the Royal Ballet. It is a perfect collaboration that combines my two great passions: fashion and dance”.