23/05/2022 – The starting point of a collaboration is certainly given by the presence of common values, without which two companies could not find each other and enhance their respective characteristic features.
A brand can express different aspects of a corporate philosophy and of a production that is reflected in style and material choices, therefore meeting with another brand to develop a collection or a capsule in partnership can arise from similar affinities and visions with which to emphasize and communicate to the market much more than what appears by observing a product for sale.
This is the goal of the collaboration that sees the iconic Borsalino brand together with Vilebrequin for a union between the artisan savoir-faire of the historic hat manufacturer and the French Riviera style of the French partner with a style inspired by the deepest soul of the Mediterranean culture. The sea turtles, unmistakable symbols of the maison tropézienne, they are at the origin of the creative process that inspired the capsule collection. Fire engraved on the surface of the iconic Borsalino Panama hats, create a surprising sun-kissed effect that celebrates the spirit of summer, life in the open air and love for the sea. The Panamas of the capsules, proposed in medium and wide-brimmed versions for him and her, they are enriched by a dedicated Borsalino x Vilebrequn ribbon and a special collector's backpack.
From this premise it is possible to understand how a collaboration between brands with important contents is defined, moving from style to colors and philosophy for a communication of sure impact on customers. An interesting modus operandi capable of affecting the market.
