9/04/’21 – Chiara Ferragni joins the board of the Tod's Group and brings a breath of fresh air not only from a personal point of view, but from the point of view of strategic thinking.
The entry of the most effective influencer of the moment in a solid and capable company takes on very interesting contours of the simple generational contribution from a figure closer to young people and therefore an expert on their consumption and communication dynamics.
The digital entrepreneur said that her entry into the group means the possibility of "give voice to my generation” with one of the excellences of Italy in the world and with this statement he introduced a new flag of thinking made not only of selfies, communication and image of everyday life, settings with youthful features, but also and above all a palette of values linked to sustainability, solidarity and dialogue with the new generations that today unite that attentive and sensitive group of girls and boys, more qualified target for companies like Tod's.
The group says it is certain that “theChiara's knowledge of the world of young people, combined with the experience of the members of the Board of Directors, can build a thought group dedicated to projects focused on solidarity with others, with a strong focus on the youth world that, never like in this moment, it needs to be heard”.
For the President and AdDiego Della Valle “Chiara's knowledge of the world of young people will certainly be precious. Moreover, together, we will try to build solidarity and support projects for those who need it most, raising awareness and involving the new generations more and more in operations of this type ".
Chiara Ferragni still proves to be a strong entrepreneur, not just a social media face and Tod's intuition as an equally prestigious reality on the managerial level hits the perfect target, inaugurating a strategy that feeds on the values of its own components.
This partnership, in addition to having immediately brought positive effects to the stock listed on the stock exchange, it can make people understand how it is always and still important to work carefully on strategies, developing contents and components of the corporate assets as well as of talents and creative figures. Chiara Ferragni is an enlightened example of new entrepreneurship, perfectly contextualized to the time in which he operates and brilliant in terms of skills and thinking.