15/04/’21 – Among the business development strategies in such a crucial moment of the market, our attention is drawn to the Italian haute couture sector.
A very fascinating sector, where tradition and history of costume often meet, with deep roots and leading craftsmanship skills, again with raw materials and finishes that are celebrated all over the world for their very Italian character.
But everything evolves and everything changes, what appears to be a charming atelier is still a company with its dynamics and market challenges, which requires continuous measures and strategies to be able to face the competition and develop the brand more and more, trying to generate resources to invest in innovation, equipment, communication, human resources.
Everything has always taken place within an atelier, where skilled hands tailor and measure to dress in the best and most attractive way customers satisfied by owning an exclusive dress, that falls perfectly.
The clientele has changed today, itself is experiencing a period of profound change in the relationship with the market and with the companies from which to buy or to satisfy its needs. Communication primarily travels in the form of digital content and requires a level of participation and interaction that goes beyond the product and its characteristics.
But’ so that we offer tailoring companies a completely new model of brand strategy, bringing communication out of the atelier and meeting places as well as objects that symbolize elegance, style, refinement and other values that can lead back to the tradition and know-how of each specific company.
The development project of a tailoring brand is aimed at innovating the business model, aiming to create new customer engagement, no longer just linked to the creation of an item of clothing, but dedicated to accompanying her in inspiring and evaluating the most suitable time to order a new dress or accessory.
In this way we design a communication program that matches the brand to particular places, objects and initiatives with which to meet the attention and taste of customers. The very belonging to a place is elaborated to create actions that take place in that context, involving other elements of the lifestyle (such as in the case of the Neapolitan tailoring tradition) and creating content like episodes of a story.
To this – if it is the case – we also support another type of work, aimed at identifying other complementary productions, which are sometimes present in the same territory, sometimes they are nationally but with interesting points of contact with the company and its particular know-how, creando delle integrazioni dell’offerta o proponendo una partnership per sviluppare una linea dedicata da integrare, thus presenting an extension of the brand. A model that we have been able to know and analyze in other international contexts and which is very popular with customers attracted by personalization and exclusivity.
The reworking of the brand strategy thus aims to create a new level of knowledge of the quality of service and production, enhancing the need to belong to that brand and not stopping at the beauty of the product.
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