18/11/2021 – Made-in-Italy, an expression that has long accompanied manufacturing excellence and lifestyle at an international level, undoubtedly a set of prominent examples and business cases, who have achieved fame and success all over the world.
Let's talk about creativity, let's talk about style, of technology or design, Made-in-Italy is universally recognized as a model to follow and a product to have, at least this is what has happened in the last few 60 about years, passing through the golden age of the Dolce Vita and then exponential growth to the present day.
But everything changes and probably everything is bound to change. Today the trend for the future is a lifestyle focused on well-being rather than on the product. And this determines changes on a social level and consequently an economic one that is at a macro level, both locally, require a quick change of perspective, almost an upheaval in the definition of corporate and brand strategies.
Today we are in the presence of an environmental and perhaps social emergency, now no longer just slogans or ideologies. The scenario in which we have built our consumption models has changed and urgently requires innovative solutions, the result of a combination of strategies based on sustainability, creativity, experimentation, Welfare experience, freedom.
The new paradigm for Italian business must be reviewed and aim for an innovative positioning, where innovation can no longer just refer to a technology aimed at enhancing the performance of a product or service, but we must refer to an entire process and an advanced model of use of places and environments.
Made-in-Italy has the potential to develop this new paradigm and everything that is functional can be supported in an excellent way by creativity. It is here that a new idea of Made-in-Italy is outlined on which to work in a real process of “rebranding” that will bring businesses, small or large it makes no difference, to be recognized internationally still as a point of reference.
Something is moving, we like MITO Luxury we focus a lot on Brand's new strategies and actions “unconventional” demonstrating the fact that there must be a pioneering spirit in entrepreneurship. As well as I am very pleased to report that the 23 and the 24 November in Jeddah, in Saudi Arabia, Two interesting events will take place at the University of Business and Technology (UBT) and at the local Chamber of Commerce, focused on Sustainability, Beauty and Creativity, with the participation of’Architect Massimo Iosa Ghini, Ambassador of Italian Design.
One approach, that of the contamination between Creativity, Sustainability, Beauty, which represents a new design frontier, which will gradually have to find applications in the various key sectors of ours “knowing how to do Italian”, stimulating collaboration between sectors and functions, dal management, al design, al marketing, to communication.