Culture

26 May 2026

Ferrari presents “Luce”: analysis of a cultural distortion of brand development.

26/05/2026 – The Ferrari brand is one of the strongest in the world, the Italian brand with the highest value (15,4 billions of dollars) - second […]
13 March 2026

– Brand development – A vision for an unprecedented strategy: brand extension.

13/03/2026 – Well-known and lesser-known companies continually invest in market development and this can be pursued through many actions. The most direct is lo […]
9 January 2026

Where's luxury going ? The relationship with the new generation and company strategies.

9/01/2026 – The luxury industry represents a very significant part of the market globally, because driven on the one hand by the purchasing needs of one […]
29 October 2025

I.A. in communication: it will only remain artificial ?

29/10/2025 – If the company always needs to develop communication to manage users, customers and market, it will now inevitably be equipped with Artificial Intelligence systems, […]
22 May 2025

Inaugural conference 7th ed. of Motor Valley Fest: which scenarios in the future of the automotive ?

22/05/2025 – Next 5 June will be held an important moment of comparison on the theme of the future of the automotive, even if it is not one of the […]
29 January 2025

Market positioning through iconic characters.

29/01/2025 – The two cars in the image are separated from 30 years later, three decades of time, thought, design, society, culture, sensitivity. The company that in the now distant […]
4 June 2024

Learning from big brands: LVMH and the sponsorship of the Paris Olympic Games 2024.

04/06/2024 – A nice example of a sponsorship strategy, it comes from a major player in the market: la holding LVMH. On the occasion of the Olympic and Paralympic Games Paris […]
16 May 2024

Partnership as a structural business strategy.

16/05/2024 – Many collaborations are born with the aim of creating attention around the company and also end up being remembered as a promotional spot or a historical moment […]
4 April 2024

Historic brands and companies in Italy: the value of history for the future.

4/04/2024 – In Italy we have long breathed values ​​of great impact that lead back to the culture of a population, to the history of places and artistic heritage, a […]