Culture

19 October 2026

Reading the useful or useless future is important to understand the strategic direction to take.

19/10/2026 – Il futuro è da sempre una proiezione in avanti del nostro modo di intendere le cose. E come tale è spesso animato da desideri, […]
4 September 2026

RIVA: a brand’s story in the Dolcevita.

04/09/2026 – Let us return once again to the history of the RIVA Shipyard, a reality that has its roots in the now distant 1842, when Pietro Riva decides […]
26 May 2026

Ferrari presents “Luce”: analysis of a cultural distortion of brand development.

26/05/2026 – The Ferrari brand is one of the strongest in the world, the Italian brand with the highest value (15,4 billions of dollars) - second […]
13 March 2026

– Brand development – A vision for an unprecedented strategy: brand extension.

13/03/2026 – Well-known and lesser-known companies continually invest in market development and this can be pursued through many actions. The most direct is lo […]
9 January 2026

Where's luxury going ? The relationship with the new generation and company strategies.

9/01/2026 – The luxury industry represents a very significant part of the market globally, because driven on the one hand by the purchasing needs of one […]
29 October 2025

I.A. in communication: it will only remain artificial ?

29/10/2025 – If the company always needs to develop communication to manage users, customers and market, it will now inevitably be equipped with Artificial Intelligence systems, […]
22 May 2025

Inaugural conference 7th ed. of Motor Valley Fest: which scenarios in the future of the automotive ?

22/05/2025 – Next 5 June will be held an important moment of comparison on the theme of the future of the automotive, even if it is not one of the […]
29 January 2025

Market positioning through iconic characters.

29/01/2025 – The two cars in the image are separated from 30 years later, three decades of time, thought, design, society, culture, sensitivity. The company that in the now distant […]
4 June 2024

Learning from big brands: LVMH and the sponsorship of the Paris Olympic Games 2024.

04/06/2024 – A nice example of a sponsorship strategy, it comes from a major player in the market: la holding LVMH. On the occasion of the Olympic and Paralympic Games Paris […]