22/05/2025 – Next 5 June will be held an important moment of comparison on the theme of the future of the automotive, even if it is not one of the many sector events, but an opportunity for study and analysis in a context that represents the fulcrum of modern automotive worldwide: The Valley engine !
Motor Valley means a territorial area within the Emilia Romagna Region in which among the best known and most capable companies are concentrated internationally, who have contributed to the development of Italian car culture and Italian technology in many sectors, all over the world.
Motor Valley has become a technological district, tourist, cultural and training that contributes to supporting the international leadership of the sports car sector and luxury, carrying the fame and innovation of a huge induced of companies capable of expressing competence and quality in many other areas of industry, also announcing a university center strictly connected to production.
And it is here that the Motor Valley Fest, A review of sports initiatives, cultural, artistic, which presents to the world all that this district is able to achieve and offer, attracting lovers and curious. However, an opportunity that also offers an advanced point of view on what this complex territorial reality glimpses on the horizon, creating moments of comparison and work tables for experts and economy professionals, of the company, of production.
A very important moment because the specialist automotive sector represents a very relevant slice of the market at an international level and brings with it experiments, as well as market trends, therefore being – On the Italian industrial level – an important sector and not just a niche for a few.
The 5 June will in fact wonder characters of the caliber of Stefano Domenicalali - President and CEO Formula 1, Andrea Pontremoli - CEO Dallara, Claudio Domenicali – CEO Ducati Motor Holding, Stephan Winkelmann – Chairman and CEO Automobili Lamborghini S.p.A. Santo Ficili - CEO Maserati and Alfa Romeo, Horacio Pagani - Founder and Chief Designer of Pagani Automobili, but also Brunello Cucinelli - Executive president and creative director, Brunello Cucinelli. Many. In addition to many experts in the academic and corporate world, trying to understand how it is evolving and how the luxury market should be able to evolve (who has gone through a critical period and a unwary European economic context) and in particular how high -performance luxury cars can be, “crushed” by regulations and dictates of technological innovation.
We still don't know what will emerge in this conference, But from my perspective I see a sector that is embarking on too many content and that is forced to invest a lot, too, To follow market trends that do not reflect well the role of “COMPANY COMPANIES” for innovation and experiences.
The world of the car has been very flattened, Entertainment technologies are the master at all levels, The generation of fans has changed and lives of digital and now artificial intelligence; All this is true, But there is and there will always be a line of clear and immediately recognizable demarcation between the work of an engineer who creates a comfortable house, home automation, sustainable, performing in its characteristics and the work of a visionary architect who develops an inspired and inspiring concept with which to leave trace in the books.
Luxury sports cars can vine and move in the direction of physical and sensory emotions and experiences, By attending the photographic stage of the most glamorous roads in the world, but not using it as a prerequisite for their genesis. Technological innovation can offer many opportunities to feed that combination of passion and function, But it can express itself in the possibility of bringing talents passionate about the history of racing and then of the road, Before decorating and weighing down monitor and telemetry containers designed to amaze in a viral video.
Design and function can return to simpler and less exasperated formats, often embarrassing to bring to the common roads, Dimensions and weights can follow with a view to greater sustainability and efficiency, as well as alternative propulsion systems to assist and not replace the emotion of a thermal engine.
The story has created myth and legend, The present created addictive and risk of “boring effect” Just in luxury. The future can be written differently and the possibility of working in the Valley Motor in close contact with the research and training system (not only on an industrial level, but also social and cultural) it is certainly fundamental.
I hope that from this moment of confrontation ideas and not just calculations arise, because the human factor must be brought higher and higher, Especially in an era like this in which strong themes are immediately transformed into assets in order to be exploited by a few. The value lies in the ability to offer better experiences and not only more performing products, Industrial and economic logic can follow an educated market to be more aware and authentic, profit will not fail!
Edited by Davide Diurisi (CEO MITO LUXURY – www.linkedin.com/in/davidediurisi/)
