29/01/2025 – The two cars in the image are separated from 30 years later, three decades of time, thought, design, society, culture, sensitivity.
The company that in the now distant 1963 He created a myth made of passion and technology, Lamborghini cars, The world surprises the world twice with the presentation of two of the most famous in the world, of what we call today “supercar” , revealing in 1966 to the incredulous public the sensual “Miura” And then in 1971 the futuristic “Countach”.
The Lamborghini Miura (name of a combat bull, As per tradition of the Lamborghini nomenclature) The first is considered “supercar”, expression coined as a sportiness symbol, Power and image with very high impact and absolute exclusivity.
A car dynasty will follow such characterized, always inspired by the extraordinary nature of Miura, which in the 1960s appeared, Compared to the circulating car park, as an object that came from another planet.
A few years later, The patron of cars Lamborghini, Ferruccio Lamborghini, Presents the Countach (name that this time refers to an expression in Piedmontese dialect which means “amazement”), New exercise of style and technology destined to leave the furrow in the history of supercars, just 1.06m tall and 2.0m wide. Countach breaks clearly with the past and presents itself with ultra -modern lines, this time evoking sensations “space” and leaving the market stucco like no other competitor has ever been able to do.
Within a decade, Lamborghini car manufactures its market positioning through a series of iconic elements, such as to immediately make the company and its role immediately distinguishable. It places itself as a very sporty car manufacturer, luxury and exclusive, capable of attracting customers on the basis of a very strong characterization and without half measures. Focuses on the emotional impact, works on the continuous improvement of performances and forms according to performance, developing advanced solutions and by entering the Olympus of sports car factories worldwide.
Over the years the competition becomes more and more tight and many stylistic stylistic and design details become “public domain”, So much so that sports cars similar to the original setting of Lamborghini arrives on the market.
To maintain its competitive positioning over time, Lamborghini invests in the most modern technologies and functions, but keeps its original conceptual approach unchanged. Surprising cars, of strong visual impact, bright and bright colors, Extreme proportions with very low height and maximum width, sharp lines and evident air intakes, such as to transmit heritage and provocative design to first visual contact.
Auto Lamborghini always places its iconic elements at the center of its corporate and commercial strategy:
The role of this company is equally clear and defined: offer to an exclusive customers a product characterized in no uncertain terms such as “supercar”, bringing the concept expressed to the origin when the same was coined.
A market positioning strategy that teaches as independent of the sector of belonging, Each company must be able to write a significant story and characterize it with unequivocally recognizable elements.
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