4/03/2025 – New appointment in Berlin for the ITB, International reference fair for tourism.
The Edizone starts today 2025 of the Fair which catalyzes the attention of professionals in one of the most dynamic industries in the world, what a movement thousands and thousands of visitor-exhibitors from every corner of the world, in which agreements and contracts with which places are defined, territory, businesses and economies present themselves and build development.
ITB Berlin recorded bookings totaling 150.000 square meters, equivalent to over the 90 percent of the available exhibition area.
L’ITB Buyers Circle, with 1.300 buyer senior, showed the trends of the sector and underlined the strong growth in the Mobility segments, of Travel and Cruise Technology. Beyond 5.500 exhibitors coming from 170 countries and territories, this year arrived at 5.800.
The ITB Berlin Convention is the main one “think tank” of the sector, where we examine global trends and best practices with industry experts, including representatives of giants such as Booking.com, TUI and Google. Macro-level analysis and reporting, from which it is possible to understand the phenomenology of the sector, connected to historical aspects, social and economic issues that impact the individual company on a daily basis.
From this new edition we will try to understand what happened in a year, only apparently short time frame for such a lively sector, and what the company linked to the development activities of a territory must do in strategic terms.
MITO.ORG.UK
