Culture

28 September 2020

Brand Reputation increasingly passes through the contents told through corporate values.

28/09/’20 – #Communication for many companies is becoming an element of great importance especially in this Covid-19 phase in which many events and many relationships […]
29 July 2020

Brand management, we study the excellent case “Riva” .

29/07/’20 – There are many famous brands that have written history or participated in history, but very few are able to stay […]
20 July 2020

The firm has two options, do like the others or become an icon: accomodatevi nell’Harrods Baccarat Bar.

20/07/’20 – Each company has the goal of success and the desire to create a fascinating story. Be it fashion or food, as well as of […]
29 June 2020

You want to aim for international development? Let's start with the department stores and the strategy to be implemented.

29/06/’20 – If your company is struggling with an international development project, the possible paths are many and each one has characteristics […]
25 March 2020

Companies: the risk of stopping – The Martian Strategy –

In 2015 Ridley Scott directs The Martian, a science fiction film starring a very good Matt Demon, based on the novel “Luomo di Marte” di Andy Weir […]
18 February 2020

Development and financial resources: if there is a strategy, the funds do not arrive.

A recent analysis reported by Il Sole 24 Ore takes stock of Venture Capital in Italy and finds a record year for start-ups […]
4 December 2019

Brand collaborating: excellent recent cases (Ferrari, Armani, Prada, Adidas, Tumi, McLaren, Aston Martin, Bowmore).

The road of business development increasingly passes from the collaboration between the brands belonging to different sectors, but united by some elements that let you create […]
3 December 2019

#beauty & #fragrances: a sector with strong creativity and strong trade rules.

We were able to understand and assess some companies in the beauty industry, particularly manufacturers of perfumes, always selected on the basis of a strong creativity and […]
2 December 2019

The development process in the foreign market: the approach, the objectives, phases, results.

Often we hear of “internationalization” or commercial development abroad, but it is not always clear how this process has occurred, if by chance, whether for a […]