20 September 2017 – A new example of co-branding is the agreement just signed between “Rossignol” e “Italia Independent” for the production and distribution of a Eyewear collection realized in partnership and that will be unveiled at “Mido 2018”. The project was created thanks to the work and experience of Luxury Business MYTH that has long been committed to the co-branding, brand experience and brand development has seen in the two lifestyle brands in common elements and other complementary, they could find an excellent meeting together.
The fashion and lifestyle brand founded by Lapo Elkann and the historic French brand based in Grenoble, leader nei segmenti outdoor e winters sports, give way to a high-tech project, embellished with unique details as in the best tradition of Italian Independent, able to enhance the know-how of the two companies.
“The partnership with Italian Independent stems from a shared vision: enhancement of tradition, the pursuit of excellence and a strong innovation in the technical area”, says Alessandro Locatelli, CEO of Rossignol Apparel.
Lapo Elkann, founder and artistic director of Italian Independent, is ” Transalpine happy for this union between two companies share a great respect for tradition and the desire to look to the future with enthusiasm. A combination that brings together two iconic names of stylistic and technological excellence. Italy, Independent home of Italy, and France, country where she was born Rossignol 110 Years ago, I'm – dice – places of the heart and, with their history and heritage, inspiration continues for my creativity. I am sure that the products born from this collaboration will offer our customers a unique experience”.