The partnership program between MITO Luxury and the local agency for tourism S.P.A. is restarted and renewed. (Agency working for the area Madonna di Campiglio Pinzolo Val Rendena), and with this we develop co-branding projects and communication strategies in favour of our customers and other interested companies.
Strategies of “Brand Management” and in this case of “Co-Branding” often see initiatives focused on the company and its production context, possibly building a strategic link with another company and its production. This time we wanted to go further and consider a branded geographic area, starting from a well-known and internationally appreciated territory, like the area of "Madonna di Campiglio" on the famous Dolomites.
Here we found a management authority for the area that is very dynamic and really operates from a strategic marketing perspective, aiming to enforce its international positioning through quality events and collaborations, succeeding perfectly. So much in common with our approach which sees the logic of positioning as one of the main levers of strategic marketing, so much so that the partnership with MITO Luxury soon became a reality.
Today, therefore, MITO Luxury offers its customers a complete service of design and implementation of initiatives with which to enhance the presence and communication of a company with the Madonna di Campiglio area, involving a central subject in the management of spaces, resources, local contents and events. Madonna di Campiglio represents a place, but also a set of elements and characters that can literally dress and characterise a product or a line of products with meaning and style.To this extent, we therefore offer a complete service with which to realize:
– a combination in terms of communication between the two brands, to be exploited on-line and off-line;
– use of spaces and events in which to communicate concepts that are part of the company's value and story telling, focusing on affinity with the characteristics and values of the territory;
– initiatives and experiences to be carried out in those contexts, with the background of the most famous places of Madonna di Campiglio, so as to build interesting content to communicate;
– company knowledge experiences for national and international customers, in a very particular context where you can set a new, innovative or appealing concept;
– sponsorship in various possible forms and participation in international events, with all its media coverage, such as the men's ski world championship or the Winter Marathon for vintage cars (which is an event like the Mille Miglia, in winter);
This is made particularly interesting by the opportunity given by a strong collaboration and partnership participation by the managing authority of the Madonna di Campiglio area, therefore significant benefits in the form of resources, spaces, energies, when you decide to plan the launch or presentation of a collection, the presentation of a new line or the same company brand, the comunication
